Raze migrates WordPress content to Sanity by redesigning the schema, transferring documents and assets, preserving relationships and SEO fields, and building an editorial workflow around how the company needs to publish next.
Share the WordPress URL, content types, custom fields, media volume, languages, editorial roles, and destination frontend. We will identify the model and migration risks before a 30-minute working session.
Content strategy, Sanity schema design, migration scripts, Studio workflows, frontend integration, technical SEO, and validation in one engagement.
A WordPress to Sanity migration is a content-system redesign. The job is to turn pages, posts, custom fields, taxonomies, and embedded markup into structured documents editors can reuse safely.
We inventory posts, pages, custom post types, taxonomies, authors, media, blocks, shortcodes, custom fields, SEO fields, relationships, languages, publishing states, and plugin-owned data before proposing a Sanity schema.
Documents, objects, references, validation rules, previews, field groups, permissions, and editorial instructions are designed around reusable content and the decisions editors need to make, not the shape of the old WordPress database.
Migration scripts extract and normalize WordPress data, convert rich content, upload files and images, preserve stable identifiers, create references, report exceptions, and support repeatable test imports before the final dataset cutover.
We define GROQ queries, preview behavior, webhooks, cache invalidation, sitemap and metadata requirements, redirects, and publishing responsibilities so Sanity works with the actual Next.js, Astro, or other frontend consuming it.
Importing WordPress records without redesigning the model recreates the old CMS inside a new database. The migration should reduce ambiguity, not preserve it.
Copying page HTML into Sanity preserves visual markup but destroys reusable structure. Calls to action, proof, pricing, authors, and product data should become typed content where reuse matters.
Years of plugins and page builders create fields with overlapping names, empty values, encoded blocks, and undocumented relationships. Every field needs a keep, transform, combine, or retire decision.
Hotlinked media keeps the new CMS dependent on the system being retired. Assets need durable transfer, metadata, references, dimensions, alt text, and a verified delivery path.
A technically valid schema can still create a poor Studio. Editors need clear field names, descriptions, previews, validation, document actions, sensible groups, and workflows that match how content is approved.
Sanity stores and serves content. The frontend still owns routes, rendering, metadata, structured data, redirects, caching, and status codes. Those responsibilities must be documented and tested together.
The Sanity schema is validated with real WordPress content before bulk import. Assets, references, portable text, SEO fields, previews, and frontend queries are designed as one system.
Inspect APIs and exports, classify content types and fields, identify shortcodes and block formats, count assets and relationships, and select representative records that expose the hardest migration cases.
Model documents and reusable objects, define references and validation, prototype the Studio experience, specify SEO and localization fields, and confirm how the frontend will query and preview content.
Extract WordPress data, transform it into schema-valid documents, upload assets, preserve identifiers, create references, generate NDJSON or client mutations, and log every skipped or manually reviewed value.
Import representative content into a non-production dataset, run GROQ queries, render real pages, validate Studio workflows, inspect images and references, and revise the schema before the full migration.
Freeze or synchronize source changes, execute the final import, compare counts and relationships, resolve exceptions, switch the frontend, verify production URLs and metadata, and retain the source as a rollback reference.
The strongest Sanity migration leaves editors with fewer ambiguous choices and developers with a clearer content contract than either group had in WordPress.
These implementation facts come from the official WordPress and Sanity documentation. They explain why extraction, schema design, assets, and references are separate workstreams.
The WordPress REST API includes routes for posts, pages, media, categories, tags, taxonomies, users, post types, revisions, and other resources. Those endpoints provide source data, but they do not define the destination Sanity model.
Source: WordPress REST API referenceSanity's CLI import operates on newline-delimited JSON documents. Imported documents need a valid _type, and assets are references that must be uploaded or declared through the supported asset import mechanism.
Source: Sanity data import documentationSanity describes Content Lake as structured data that can be queried, referenced, and delivered to multiple channels. GROQ can filter, join, project, and reshape documents so frontends request only the fields they need.
Source: Sanity Content Lake documentationThe destination is a documented Sanity dataset and Studio configuration with validated content, migrated assets, working references, editor guidance, and a frontend integration contract.
Documented
Every Sanity document, object, field, reference, validation rule, and frontend responsibility has an agreed purpose.
Repeatable
Imports can be tested, reconciled, corrected, and rerun without relying on undocumented manual copying.
Usable
Studio previews, field guidance, validation, grouping, roles, and publishing workflows are verified with real editors.
Integrated
Queries, previews, caching, metadata, routes, redirects, and sitemap behavior are tested against production-shaped content.
Best for teams that need structured content, multi-channel reuse, stronger editorial governance, or a headless CMS that can serve more than one website surface.
The same product information, proof, campaign modules, resources, or localization data must serve multiple pages, sites, applications, regions, or agent-facing surfaces.
Editors duplicate fields and sections across pages because important information is stored as theme markup, page-builder blocks, shortcodes, or unstructured rich text.
The next system needs explicit validation, permissions, document relationships, reusable objects, release coordination, previews, and a content contract that can be reviewed in code.
“I've worked with a lot of designers. Edin and Mergim are the only ones who never made me trade speed for quality. They shipped across GrowthX and our client work and never once became the bottleneck.”
Jason Gong, VP GTM
GrowthX
“We needed Docket to look like an AI company you'd trust, not another startup with a gradient and a promise. Raze got us there fast, stayed direct, and never let the project wander.”
Arun Lal, SVP of Marketing
Docket AI
“Edin and Mergim ran Emotive's marketing site for years. Not a one-off project, the actual site. It always looked a step ahead of where the company actually was, which is exactly what you want your website doing.”
Brian Zatulove, CEO
Emotive
“Raze rebuilt our site and it was the rare project where I never had to chase anyone. They understood the technical side, sweated the details, and shipped before I expected it.”
Ty Magnin, CEO
Animalz
Direct answers about WordPress extraction, Sanity schemas, assets, frontend responsibilities, SEO continuity, migration timing, and project cost.
A WordPress to Sanity migration transfers content from WordPress into Sanity Content Lake and redesigns that content as structured documents, objects, and references. It includes source inventory, schema design, asset transfer, rich-content conversion, relationship mapping, Studio configuration, frontend queries, validation, and a controlled cutover.
No. Sanity is the content platform, not the public website framework. A frontend such as Next.js, Astro, Remix, or another application still renders the website, defines routes, produces metadata and structured data, handles redirects, and controls caching. The migration must define the contract between Sanity and that frontend.
Content is extracted through the WordPress REST API, database exports, or plugin-specific exports, then transformed into documents that match the Sanity schema. Assets are uploaded, references are created, rich content is converted, identifiers are preserved where useful, and imports run through the Sanity CLI or client libraries.
Yes, but page-builder data usually needs transformation rather than direct copying. Gutenberg blocks, Elementor data, shortcodes, custom fields, and embedded HTML are inspected by type. Reusable meaning becomes structured Sanity fields, while genuinely editorial prose can remain portable rich content.
Sanity does not control public URLs by itself. The destination frontend must preserve slugs or implement redirects and must reproduce titles, descriptions, canonicals, structured data, internal links, sitemap membership, and status behavior. Raze maps those requirements alongside the content migration and validates them on the live frontend.
Raze inventories attachment records and embedded image URLs, downloads the source files, uploads them into Sanity, preserves useful metadata, creates asset references, rewrites rich-content references, and reports missing or inaccessible files. The final dataset is checked so content does not depend on the retired WordPress media domain.
Timing depends on content types, custom fields, page builders, shortcodes, asset volume, languages, relationships, editorial roles, frontend work, and data quality. Raze samples difficult records and validates the destination schema before fixing the implementation timeline.
Cost depends on source complexity, schema depth, migration volume, asset handling, Studio customization, localization, frontend integration, and the amount of content requiring manual review. Raze scopes those variables before work starts and fixes the price against the documented migration and validation plan.
Tell us what you need. We will review the context and come to the session with a clear recommendation.
WordPress to Sanity Migration Service
