Position, identity, website, launch.
Raze completes the brand foundation first, then carries the approved position, message, and identity directly into the website without restarting discovery.
01Define the position
Research the company, customer, category, competitors, and current sales language. Lock the audience, position, narrative, and evidence before design.
02Build the identity
Create the logo system, typography, color, imagery, layout, and motion direction against the approved strategy, then package the working brand assets.
03Design the website
Turn the brand into the sitemap, conversion copy, wireframes, responsive UX/UI, proof structure, and component system the website needs.
04Develop and launch
Build the production site, connect the CMS and analytics, implement metadata and schema, test the live experience, and hand over the files and code.
The same two people make every strategy, identity, copy, design, and development decision. The website does not receive the brand through a handoff because there is no handoff.