01Set the page strategy
Audience, offer, conversion goal, proof, required pages, technical constraints. Agreed before design starts, so design is solving a defined problem.
02Write and wireframe
The page narrative first — sections, copy, where proof lands, what the call to action actually says. Layout follows the argument.
03Design the full experience
Responsive interface, component system, motion, interaction detail. Built against the approved wireframe and copy.
04Develop, test, launch
Production build in your stack, content and analytics connected, performance and accessibility tested, then shipped.
Two weeks for the homepage. The people who set the strategy also write the copy and push the code — which is why the live site still looks like the design.