Brand strategy and identity
We clarify your positioning, messaging, and visual identity. You leave with a coherent brand system your team can use across the website, product, and sales materials.
About Raze
Brand and websites, built by the founders.
Raze is a founder-led brand and website studio that builds positioning, visual identities, and websites for founders and marketing teams whose business has outgrown its brand. The same two founders lead strategy, design, and development from the first conversation through launch.
What Raze does
Website design and development
We design and build websites, connecting the story, interface, and technical implementation. The work gives buyers a clearer path from understanding your company to taking the next step.
Embedded brand and web support
The same two founders join your team for ongoing brand, creative, and technical work. Weekly shipping keeps the brand and website moving as the business changes.
AI Search Visibility
We manage content, citations, technical optimization, and measurement across search and AI answers. The work helps search systems find and understand your company, with progress tracked over time.
What makes Raze different
Two founders doing the work
Edin and Mërgim lead and deliver every engagement. You work directly with the people making the creative and technical decisions, without an account-management layer.
More than a decade together
The founders have designed and built side by side for more than ten years. That shared experience connects brand decisions to what actually gets built.
Brand and engineering in one team
Positioning, identity, web design, and development sit in the same delivery team. The people shaping the idea stay involved through implementation.
Focused two- and four-week sprints
Brand and homepage-first Website Sprints typically take two weeks; the combined sprint takes four. Scope and final timing are agreed before work begins.
Support beyond launch
Embedded Partner brings ongoing brand, website, technical, and AI Search Visibility work into one engagement. It has a three-month minimum and a weekly shipping rhythm.
Who uses Raze
- Software and SaaS founders whose positioning or website no longer reflects the product.
- Startup teams preparing to launch or bring a new brand to market.
- Marketing leaders at tech-enabled companies who need brand and website execution together.
- Teams that need ongoing senior creative and technical support without building a full in-house team.
The story
Ten years side by side. One studio around the work.
Edin Abazi and Mërgim Fera have designed and built together for more than a decade. Raze is the two founders doing client work the way they believe it should be done: directly, with brand and engineering in one tight delivery team.
Raze keeps client delivery deliberately small. The founders stay on the work from first pixel to last commit, without account managers, junior handoffs, or a translation layer between strategy and execution.
The founders' track record includes work with teams such as Emotive, GrowthX, Animalz, and Docket. Raze works globally, with its deepest experience in software, SaaS, startups, and tech-enabled companies.
People
The team behind Raze.
Client delivery stays with the founders. Raze's public presence, content, and relationships have a dedicated owner too.
01
Edin Abazi
Co-founder and design engineer
Edin leads website strategy, design engineering, development, conversion, performance, deployment, and AI Search Visibility.
02
Mërgim Fera
Co-founder and creative lead
Mërgim leads positioning, brand strategy, identity, visual systems, and creative direction.
03
Bena Beqiri
Creative Growth Lead
Bena leads Raze's public brand presence, social content, relationship building, outreach, and creative production.
How Raze works
Start with a working session
In a 30-minute conversation with the founders, we review your company, website, and the problem you need to solve. We recommend the smallest useful scope.
Agree on the work
We define scope and timing before work begins. Brand and homepage-first Website Sprints typically run for two weeks, with four weeks for the combined sprint.
Work directly with the founders
Mërgim leads brand and creative direction; Edin leads design engineering and development. We collaborate remotely through Slack, directly with your team, with typically immediate replies during working hours.
Launch, then keep moving
A focused sprint delivers the agreed project. For ongoing needs, Embedded Partner provides weekly shipping with a three-month minimum.
Key facts
- Company name
- Raze
- Founded
- 2024
- Headquarters
- United States
- Clients served
- 10+
- Type
- Founder-led brand and website studio
- Founders
- Edin Abazi and Mërgim Fera
- Service area
- Worldwide, with remote collaboration
- Website
- razegrowth.com
- Core offering
- Brand strategy, visual identity, website design, and development
- Contract terms
- Focused project sprints or ongoing engagements. Embedded Partner has a three-month minimum.
- Services
- Brand Sprint, Website Sprint, Brand + Website Sprint, Embedded Partner, AI Search Visibility
- Communication
- Slack, directly with the founders; typically immediate replies during working hours
- Founders’ track record
- Work with teams including Emotive, GrowthX, Animalz, and Docket
- Social
- Raze on LinkedIn
About Raze
Frequently asked questions
Direct answers about who Raze is, what the studio does, and how the work runs.
Raze is a founder-led brand and website studio that builds positioning, visual identities, and websites for founders and marketing teams whose business has outgrown its brand. The same two founders lead strategy, design, and development from the first conversation through launch.
Raze was founded in 2024 by Edin Abazi and Mërgim Fera. Edin leads design engineering, development, conversion, performance, and AI Search Visibility. Mërgim leads positioning, brand identity, visual systems, and creative direction.
Edin Abazi and Mërgim Fera lead and deliver every client engagement. Raze has no account managers or junior delivery layer. Bena Beqiri leads the studio's public brand presence, content, relationships, outreach, and creative production.
Raze offers Brand Sprint, Website Sprint, Brand + Website Sprint, Embedded Partner, and AI Search Visibility engagements. The work can cover positioning, identity, visual design, design engineering, web development, conversion, performance, technical implementation, content, citations, and AI search readiness.
Raze works globally with companies whose brand or website has fallen behind the business. The studio has its deepest experience with software, SaaS, startups, and tech-enabled companies, but fit depends more on the problem and the team's standards than on industry.
A Brand Sprint or homepage-first Website Sprint typically takes two weeks. A combined Brand + Website Sprint takes four weeks. Embedded Partner and AI Search Visibility are ongoing engagements, with final timing agreed before work begins.
AI Search Visibility is Raze's managed content, citation, technical optimization, and measurement work for systems such as ChatGPT, Perplexity, Google's AI answers, and traditional search. It helps AI systems find, understand, cite, and recommend a company accurately.
Raze is headquartered in the United States and works globally, collaborating remotely with founders, marketing leaders, designers, and engineering teams. The delivery model is designed around direct communication with the people doing the work.
Start with a 30-minute working session. Raze reviews the company, website, and problem, then recommends the smallest useful scope. The first conversation is directly with the founders, without a salesperson or pitch deck.