01
Edin Abazi
Co-founder and design engineer
Edin leads website strategy, design engineering, development, conversion, performance, deployment, and AI Search Visibility.
Read profileAbout Raze
A brand and web studio built for two judges.
Raze is a founder-led brand and web studio for companies whose brand and website have fallen behind what the business has become. Raze combines positioning, identity, web design, design engineering, conversion, and AI Search Visibility so human buyers trust the company and AI systems can understand, cite, and use its website.
The story
Ten years side by side. One studio around the work.
Edin Abazi and Mërgim Fera have designed and built together for more than a decade. Raze is the two founders doing client work the way they believe it should be done: directly, with brand and engineering in one tight delivery team.
Raze keeps client delivery deliberately small. The founders stay on the work from first pixel to last commit, without account managers, junior handoffs, or a translation layer between strategy and execution.
The founders' track record includes work with teams such as Emotive, GrowthX, Animalz, and Docket. Raze works globally, with its deepest experience in software, SaaS, startups, and tech-enabled companies.
People
The people behind Raze.
Client delivery stays with the founders. Raze's public presence, content, and relationships have a dedicated owner too.
02
Mërgim Fera
Co-founder and creative lead
Mërgim leads positioning, brand strategy, identity, visual systems, and creative direction.
Read profile03
Bena Beqiri
Creative Growth Lead
Bena leads Raze's public brand presence, social content, relationship building, outreach, and creative production.
Why Raze
A designer for the human.
An engineer for the machine.
Every company is judged twice now.
We win both, from first pixel to last commit.
Built to convert, not just to look good.
A site that ignores conversion, performance, and how AI reads it is half a job. We build the other half in.
One team, no handoffs. Every project runs through two people, start to finish. No pods, no account managers, no lost context.
A designer and an engineer. Brand, visual design, development, performance, and conversion under one roof.
A decade side by side. Ten years of shared instincts means less explaining, faster decisions, and better work.
Selective by design. If a project is not a fit, we say so. We protect the focus the work deserves.
“Design is a human problem, not a data problem.” Design taste isn't data for AI. It's judgment and timing that read a market, not just a dataset. AI generates variations but can't feel which is right.
That's still us.
Best fit
Raze works best when the company has moved forward and the front door has not.
01
The company outgrew the front door
The business has matured, but the positioning, brand, or website still tells an older and smaller story.
02
Brand and implementation need one owner
The work needs creative judgment and technical execution to move together instead of passing through separate teams.
03
Senior people need to stay on the work
The decision-makers want direct access to the people designing, building, and shipping the result.
04
Human trust and machine clarity both matter
The website must persuade a buyer while remaining clear, citable, and usable to search engines and AI agents.
Services
You're onto something, and you
need a brand people can't ignore.
Brand Sprint
2 weeks
We help founders define their story, sharpen positioning, determine messaging and build a brand that sells itself.
- Creative Direction
- Visual Identity
- Brand Guidelines
- Brand Strategy
- Typography
- Motion
- Color Palette
- Imagery Style
- & more
Website Sprint
2 weeks
A fully designed and built out homepage in your tech stack of choice. Fast, scalable, conversion-optimized, agent-ready.
- Website Design
- Development
- Wireframe
- UI/UX
- Prototyping
- Next.js
- Agent-ready
- Motion design
- & more
Brand + Website Sprint
Both together4 weeks
Both, built together as one continuous system. From first pixel to last commit.
- Everything in the Brand Sprint
- Everything in the Website Sprint
- The site is built on the finished brand
- One integrated engagement, zero handoffs
AI Search Visibility
Ongoing
Managed content and citations across AI search, AEO, GEO, and SEO.
- SEO Strategies
- Rank on AI
- Keyword Analysis
- Citation
- Performance Tracking
- Technical Audits
- AI Rankings
- & more
3 month minimum
Embedded Partner
We join your team and stay. Same two people, embedded every month, handling brand, creative, web, and everything technical, plus fully managed content and AI search built in.
Brand and website engagements start at $9,000. Final scope and fee depend on what needs to change.
About Raze
The facts, plainly.
Direct answers about who Raze is, what the studio does, and how the work runs.
Raze is a founder-led brand and web studio for companies whose brand and website have fallen behind what the business has become. Raze combines positioning, identity, web design, design engineering, conversion, and AI Search Visibility so human buyers trust the company and AI systems can understand, cite, and use its website.
Raze was founded by Edin Abazi and Mërgim Fera. Edin leads design engineering, development, conversion, performance, and AI Search Visibility. Mërgim leads positioning, brand identity, visual systems, and creative direction.
Edin Abazi and Mërgim Fera lead and deliver every client engagement. Raze has no account managers or junior delivery layer. Bena Beqiri leads the studio's public brand presence, content, relationships, outreach, and creative production.
Raze offers Brand Sprint, Website Sprint, Brand + Website Sprint, Embedded Partner, and AI Search Visibility engagements. The work can cover positioning, identity, visual design, design engineering, web development, conversion, performance, technical implementation, content, citations, and AI search readiness.
Raze works globally with companies whose brand or website has fallen behind the business. The studio has its deepest experience with software, SaaS, startups, and tech-enabled companies, but fit depends more on the problem and the team's standards than on industry.
A Brand Sprint or homepage-first Website Sprint typically takes two weeks. A combined Brand + Website Sprint takes four weeks. Embedded Partner and AI Search Visibility are ongoing engagements, with final timing agreed before work begins.
Brand and website engagements start at $9,000. Final scope and fee depend on what needs to change. Embedded Partner and AI Search Visibility are scoped separately, and Raze provides one clear proposal before work begins.
AI Search Visibility is Raze's managed content, citation, technical optimization, and measurement work for systems such as ChatGPT, Perplexity, Google's AI answers, and traditional search. It helps AI systems find, understand, cite, and recommend a company accurately.
Raze works globally and collaborates remotely with founders, marketing leaders, designers, and engineering teams. The delivery model is designed around direct communication with the people doing the work.
Start with a 30-minute working session. Raze reviews the company, website, and problem, then recommends the smallest useful scope. The first conversation is directly with the founders, without a salesperson or pitch deck.