AI search optimization is the work that helps answer engines understand, cite, and recommend a company. Raze calls the outcome AI Search Visibility and runs it as a managed service across ChatGPT, Perplexity, and Google AI Overviews.
Share your website and the questions your buyers ask. We check how clearly AI systems can read and cite you before a 30-minute working session.
Managed AI search content, citations, and tracking. Built on real buyer questions and real sources.
Answer engine optimization services, generative engine optimization services, and technical SEO are not separate retainers at Raze. They are jobs inside one system: find the questions, answer them citably, make the site machine-readable, and measure what the models actually say.
We map the prompts that actually decide deals: category questions, head-to-head comparisons, and the blunt "who should I use for X" recommendation queries.
Service pages, comparisons, guides, and glossary entries built to be quoted — direct answers up top, named entities, clean sections, real sources under every claim.
Metadata, schema, internal links, crawl rules, semantic HTML, llms.txt. The unglamorous layer that decides whether a model can parse you at all.
Where you appear, which page earned it, which source the model cited instead, and where a competitor is winning. That data sets next month's priorities.
You can rank page one and still be invisible. When a model assembles an answer, ranking is an input — not the outcome.
You rank fine for your own brand. Ask a model for a recommendation and it lists three better-documented alternatives.
"Industry-leading" gives a model nothing to work with. Specific definitions, numbers, and sourceable facts do.
A page can hit its keyword and still be too vague or too padded for anything in it to be worth lifting into an answer.
Without prompt and citation tracking, you cannot tell where you appear, which page earned it, or what the competitor did better.
Two posts a month, filling a calendar. We start at the decision-stage questions instead and work backwards.
Monthly, not one-off. Answer engines retrain, competitors publish, and the questions buyers ask keep moving.
Current citations, priority prompts, competitor mentions, search demand, and whether AI crawlers can technically reach the site at all.
Connect real buyer questions to the pages that should own them — commercial pages, comparisons, guides, glossary entries — with the proof and internal links each one needs.
Write and refresh pages so each answers one question directly, backs its claims with sources, and gives the reader a real next step.
Monitor what the models say and who they cite. That feeds the following month's content, refreshes, and technical fixes.
This runs monthly because the ground moves monthly. Models retrain, competitors publish, cited sources change, and the questions buyers ask shift with them.
What the ongoing scope covers, and what it honestly does not.
Ongoing
Available standalone or alongside a sprint. Included with Embedded Partner.
4 engines
ChatGPT, Perplexity, Google AI Overviews and AI Mode. The tracked prompt set is built around your buyers.
Citable pages
Direct answers, named entities, and sourced claims — the passages a model can actually lift into an answer.
No guarantees
Nobody can promise a citation from an independent model. We improve the inputs you control and show you the movement.
This works when a company has a clear offer, genuine expertise, and enough public evidence to support content worth citing. It does not manufacture authority that isn't there.
You keep seeing competitors in ChatGPT, Perplexity, or Google AI Overviews, and your own name almost never comes up.
You know things your market needs, and none of it exists publicly in a form a model can find, parse, or quote.
You need research, writing, technical work, publishing, and reporting to run as one system instead of four half-owned projects.
“I've worked with a lot of designers. Edin and Mergim are the only ones who never made me trade speed for quality. They shipped across GrowthX and our client work and never once became the bottleneck.”
Jason Gong, VP GTM
GrowthX
“We needed Docket to look like an AI company you'd trust, not another startup with a gradient and a promise. Raze got us there fast, stayed direct, and never let the project wander.”
Arun Lal, SVP of Marketing
Docket AI
“Edin and Mergim ran Emotive's marketing site for years. Not a one-off project, the actual site. It always looked a step ahead of where the company actually was, which is exactly what you want your website doing.”
Brian Zatulove, CEO
Emotive
“Raze rebuilt our site and it was the rare project where I never had to chase anyone. They understood the technical side, sweated the details, and shipped before I expected it.”
Ty Magnin, CEO
Animalz
The things every client asks us on the first call.
AI Search Visibility is how well AI answer engines can find, understand, cite, and recommend a company. It combines answer engine optimization (AEO), generative engine optimization (GEO), technical SEO, citable content, authority signals, and citation tracking. Raze delivers it as a managed monthly service.
SEO improves visibility in traditional ranked search results. AEO, or answer engine optimization, structures content so it answers a question directly enough to be quoted. GEO, or generative engine optimization, increases the likelihood that generative AI systems use and cite the content when composing an answer. Raze runs all three as one system.
ChatGPT, Perplexity, Google AI Overviews and AI Mode, and other answer engines that retrieve and cite public web content. The specific prompt set tracked for each client is built around their buyers and market, not a generic keyword list.
The fee depends on the content, technical, citation, and measurement scope required. There is no setup fee, and ongoing AI Search Visibility is included with Embedded Partner. We confirm the monthly fee after reviewing the site and the questions buyers ask.
No, and any agency that does is selling something it cannot control. Citations come from independent AI systems that retrain and rerank on their own schedule. Raze improves the inputs a company does control — crawler access, content structure, source support, entity clarity, authority signals — and reports the measured movement each month.
No. Writing is one part. The service also covers prompt and buyer-question research, commercial page strategy, comparison and reference pages, schema markup, internal linking, technical audits, crawl access, citation tracking, and scheduled content refreshes.
AI Search Readiness is a free check of whether your website gives AI systems enough access, structure, and clarity to work with — a technical baseline. AI search visibility is the ongoing work of actually appearing, earning citations, and getting recommended for the questions your buyers ask.
Technical fixes such as crawler access and schema can register within weeks. Content-driven citation gains typically take two to three months, because pages need to be published, indexed, and picked up as models refresh their retrieval sources. Raze reports measured movement monthly rather than promising a date.
