Ongoing brand and creative direction
Campaigns, launches, sales collateral, social, and whatever visual need shows up in week three. The brand develops instead of drifting.
- Creative direction
- Brand systems
- Campaign design
- Sales collateral
Embedded Design Partner
The same two people every month. You stop re-explaining your product.
Embedded Partner is Raze's ongoing brand, web, and technical engagement. One creative lead and one design engineer handle brand systems, campaigns, website work, development, content, and AI search visibility — on an evolving scope, without a new proposal every time priorities move.
- 30-minute working session
- Directly with Raze's founders
- A clear next move
Add senior brand and web capacity without building a department.
Tell us what is piling up and what your team cannot cover. We review the work, the decision flow, and the likely monthly rhythm before a 30-minute session.
Brand, website, development, and AI search from one two-person senior team. Every month.
Ongoing Scope
What does an embedded design partner handle?
Reserved access to Raze across a scope that moves with the company. It suits work that is continuous and interconnected — the kind that does not survive being chopped into separate briefs.
Website design and development
New pages, conversion work, launch surfaces, performance fixes, CMS changes, and the larger initiatives that never fit between projects.
- Website design
- Development
- Landing pages
- Conversion work
Content and AI search visibility
AI Search Visibility is included: research, content, citations, technical optimization, and monthly visibility tracking.
- Content engine
- AI citations
- AEO and GEO
- Technical SEO
Senior thinking inside the team
We join planning early, argue about what actually deserves attention, and stay accountable through the shipped design, the merged code, or the published page.
- Priority planning
- Senior execution
- Weekly shipping
- Direct access
Why Embedded
Five signs projects and freelancers stopped being enough.
Ongoing senior ownership earns its keep when brand, website, content, and technical priorities keep arriving faster than isolated projects can absorb them.
The work refuses to fit neat boxes
Brand, website, campaign, content, and technical needs keep colliding and reshuffling. Fixed project scopes fight that instead of absorbing it.
Every brief starts at zero
A rotating cast relearns the product, the audience, the brand, the stack, and the internal politics. You pay for that ramp-up every single time.
You need range, not five hires
Separate specialists for brand, UX, web design, development, and AI search is a lot of headcount for a workload two senior people can carry.
The design queue ships local fixes
Tickets close fast and nothing improves, because nobody owns how the message, brand, interface, and conversion path fit together.
Advice you still have to get built
A strategy deck has limited value when you then have to go find someone to design it, build it, test it, and launch it.
Working Rhythm
How the engagement actually runs.
A weekly rhythm rather than a ticket queue. We join planning early, help choose what deserves attention, then ship it.
Start with the live priorities
The roadmap, the current brand and website, the technical setup, who decides what, and the work already stacked up waiting.
Set a weekly rhythm
A short list of active priorities with named decision owners, and deliberate room for the urgent thing that always arrives on a Thursday.
Work inside the team
We sit in the relevant planning and feedback loops, then carry work through strategy, design, development, publishing, or launch.
Replan as the company moves
Review what shipped, what changed, and which brand, web, content, or technical work earns the next block of attention.
Three-month minimum, because context compounds and month one is the expensive one. After that the scope moves freely across brand, web, technical work, and AI search as priorities change.
The Terms
What the engagement includes.
What the ongoing partnership covers, and the terms attached to it.
3 months
Evolving scope across brand, web, development, content, and AI search.
1 week
A focused first week on a real priority before deciding whether to continue.
2 people
One creative lead and one design engineer. The same two every month, with no account layer or rotation.
AI search
Ongoing AI Search Visibility is built into the partnership.
Best Fit
Who should hire an embedded design partner?
Works best for companies with steady brand and website demand, fast access to decision-makers, and enough live priorities to fill a weekly shipping rhythm.
Lean marketing and product teams
For teams with strong internal owners who need senior brand, website, and technical range around them rather than more headcount.
Companies shipping continuously
For businesses with regular launches, campaigns, website work, and content across at least the next three months.
Leaders who want direct access
For teams that would rather work with the same creative lead and design engineer than route every decision through account management.
Straight from the founders and CMOs.
“I've worked with a lot of designers. Edin and Mergim are the only ones who never made me trade speed for quality. They shipped across GrowthX and our client work and never once became the bottleneck.”
Jason Gong, VP GTM
GrowthX
“We needed Docket to look like an AI company you'd trust, not another startup with a gradient and a promise. Raze got us there fast, stayed direct, and never let the project wander.”
Arun Lal, SVP of Marketing
Docket AI
“Edin and Mergim ran Emotive's marketing site for years. Not a one-off project, the actual site. It always looked a step ahead of where the company actually was, which is exactly what you want your website doing.”
Brian Zatulove, CEO
Emotive
“Raze rebuilt our site and it was the rare project where I never had to chase anyone. They understood the technical side, sweated the details, and shipped before I expected it.”
Ty Magnin, CEO
Animalz
Embedded FAQs
Scope, capacity, trial, and commitment — answered directly.
The things every client asks us on the first call.
An embedded design partner is an external senior team that works inside a company's ongoing planning and delivery rhythm instead of taking discrete projects. Raze covers creative direction, brand design, website design, development, content, and AI Search Visibility across an evolving monthly scope.
Embedded Partner has a three-month minimum. The monthly fee depends on the active scope, pace, and mix of brand, website, technical, content, and AI search work. We confirm the fee after reviewing the priorities and working rhythm the engagement needs.
A design subscription processes a queue of predefined requests. Raze joins planning, helps decide what deserves attention, carries context between projects, and takes work all the way through strategy, design, development, and launch. The scope is a rhythm, not a ticket backlog.
Ongoing brand and creative direction, website design, development and technical work, content, and AI Search Visibility. The active scope shifts with the company's priorities rather than being fixed to one deliverable type.
Three months minimum. That is roughly how long it takes to learn the company properly, establish a weekly rhythm, and carry connected priorities through to shipped work. Month one is the expensive one for both sides; the value compounds after it.
Yes. Raze offers a one-week Embedded Partner trial run on a real priority rather than a sample task. If the engagement continues, the trial rolls into the first month. If it does not, you keep whatever shipped.
Raze's two founders do the work directly. Mergim Fera leads brand, visual identity, and creative direction. Edin Abazi leads website design, development, performance, conversion, and AI search systems. There is no account manager and no junior team behind them.
Choose a Brand Sprint or Website Sprint when the outcome is bounded and finishable as a focused two-week project. Choose Embedded Partner when brand, website, technical, content, and launch priorities will keep evolving over several months.