Brand and web studio for humans and agents

Make buyers trust you,
and their AI recommend you.

Raze is a hyper-specialized brand and web studio.We design brands people trust and build websites AI can interact with, so buyers and the AI they ask both pick you.

Book a working session

Trusted by the execs who had to answer for the numbers.

Manifesto

Design was never about logic. It's about feeling.

People judge you in the first three seconds, on instinct, before a single fact lands.

Getting that right is human work: taste, judgment, trust. AI can remix the past. It can't feel the future.

Here's what changed:
the buyer meets an AI before they meet you.

That AI feels nothing. It reads your structure, content, citations. If it can't read you, it never recommends you, and the feeling you built never gets its shot.

And it doesn't just read anymore. It acts, comparing and even buying for the human who sent it.

So there are two judges now: one human, one machine.

Raze was built for both. One of us makes people feel it. The other makes the machines see it, and use it.

Projects

Selected works (2025–2026)

View Case study
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Why Raze

A designer for the human.
An engineer for the machine.

Every company is judged twice now.
We win both, from first pixel to last commit.

Edin Abazi

Built to convert, not just to look good.
A site that ignores conversion, performance, and how AI reads it is half a job. We build the other half in.

Human and agent-ready.
Edin Abazi signature

One team, no handoffs. Every project runs through two people, start to finish. No pods, no account managers, no lost context.

A designer and an engineer. Brand, visual design, development, performance, and conversion under one roof.

A decade side by side. Ten years of shared instincts means less explaining, faster decisions, and better work.

Selective by design. If a project is not a fit, we say so. We protect the focus the work deserves.

Mërgim Fera

“Design is a human problem, not a data problem.” Design taste isn't data for AI. It's judgment and timing that read a market, not just a dataset. AI generates variations but can't feel which is right.

That's still us.
Mërgim Fera signature
AI Search Visibility

What does AI say about you?

Right now, an AI is answering that for buyers you'll never meet. Most companies have no idea what it says, or that it's naming a competitor instead of them.

The human judge decides if they like you. The machine judge decides if they ever find you. We make sure you win both.

Start winning AI answersCheck your AI readiness

Straight from the founders and CMOs.

“I've worked with a lot of designers. Edin and Mergim are the only ones who never made me trade speed for quality. They shipped across GrowthX and our client work and never once became the bottleneck.”

Jason Gong, VP GTM

GrowthX

“We needed Docket to look like an AI company you'd trust, not another startup with a gradient and a promise. Raze got us there fast, stayed direct, and never let the project wander.”

Arun Lal, SVP of Marketing

Docket AI

“Edin and Mergim ran Emotive's marketing site for years. Not a one-off project, the actual site. It always looked a step ahead of where the company actually was, which is exactly what you want your website doing.”

Brian Zatulove, CEO

Emotive

“Raze rebuilt our site and it was the rare project where I never had to chase anyone. They understood the technical side, sweated the details, and shipped before I expected it.”

Ty Magnin, CEO

Animalz

Services

You're onto something, and you
need a brand people can't ignore.

Brand Sprint

2 weeks

We help founders define their story, sharpen positioning, determine messaging and build a brand that sells itself.

  • Creative Direction
  • Visual Identity
  • Brand Guidelines
  • Brand Strategy
  • Typography
  • Motion
  • Color Palette
  • Imagery Style
  • & more
Discuss this service

Website Sprint

2 weeks

A fully designed and built out homepage in your tech stack of choice. Fast, scalable, conversion-optimized, agent-ready.

  • Website Design
  • Development
  • Wireframe
  • UI/UX
  • Prototyping
  • Next.js
  • Agent-ready
  • Motion design
  • & more
Discuss this service

Brand + Website Sprint

Both together4 weeks

Both, built together as one continuous system. From first pixel to last commit.

  • Everything in the Brand Sprint
  • Everything in the Website Sprint
  • The site is built on the finished brand
  • One integrated engagement, zero handoffs
Discuss this service

AI Search Visibility

Ongoing

Managed content and citations across AI search, AEO, GEO, and SEO.

  • SEO Strategies
  • Rank on AI
  • Keyword Analysis
  • Citation
  • Performance Tracking
  • Technical Audits
  • AI Rankings
  • & more
See how it works
3 month minimum

Embedded Partner

We join your team and stay. Same two people, embedded every month, handling brand, creative, web, and everything technical, plus fully managed content and AI search built in.

  • Ongoing brand, web, and technical work
  • Continuous shipping, evolving scope
  • AI Search Visibility included
  • The way to work with us long-term, not project by project
  • Weekly shipping, no handoffs
Talk through the scope

Start with a focused first week before deciding whether to continue.

Brand and website engagements start at $9,000. Final scope and fee depend on what needs to change.

Book a working session
FAQ

Before you ask.

The things every client asks us on the first call.

Raze is a two-person brand and web studio. Mergim Fera runs brand, identity, and creative direction. Edin Abazi runs design engineering, development, and everything technical. The same two people run every project from first pixel to last commit, so there are no account managers, no juniors, and nothing lost in a handoff. We work with software companies and startups whose brand and website have fallen behind what the company has become.

Raze offers focused brand and website sprints, the two together, an ongoing embedded partnership, and AI Search Visibility. Project scope, timing, and fee are agreed before work begins. Embedded Partner is for teams who want us every month instead of project by project. AI Search Visibility runs alongside another engagement or on its own, helping buyers and their AI find, understand, and cite the company.

Brand and website engagements start at $9,000. The final scope and fee depend on what needs to change, how much needs to be built, and how quickly the work needs to move. Ongoing partnerships and AI Search Visibility are scoped separately. You receive one clear proposal before any work begins.

Yes. Raze is built to handle both as one continuous engagement. Mergim owns positioning, identity, and creative direction. Edin owns website strategy, design engineering, development, and performance. We've been doing this for over a decade and have done it countless times before.

Yes, because the scope is fixed before work begins. A Brand Sprint or homepage-first Website Sprint takes two weeks. The combined Brand + Website Sprint takes four weeks. Fast feedback and direct access to the decision-maker keep that timeline real.

Edin Abazi and Mergim Fera do. Mergim owns identity, positioning, and creative direction. Edin owns design engineering, development, conversion, performance, devops, and technical execution. There are no account managers, juniors, or handoffs.

The Website Sprint starts with the homepage. Additional pages, templates, integrations, CMS work, and migration requirements are scoped up front, so a multi-page website still has one agreed fee before work starts.

You leave with finished files and shipped work. The Brand Sprint includes guidelines and a ready-to-use asset kit. The Website Sprint includes the production build. If you need ongoing help, we can move into an Embedded Partner engagement or scope another sprint.

The trial is one week of the Embedded Partner engagement, working on a real priority so both sides can test the pace, communication, and fit before committing to an ongoing relationship. If you continue, the trial rolls into the first month. If it is not a fit, you keep whatever we shipped and we part ways.

Raze builds on modern web stacks chosen for performance and maintainability, typically Next.js, React, and Tailwind with the CMS that fits your team, including Sanity, Contentful, Prismic, or headless WordPress. We're tech-agnostic, and we don't lock you into a proprietary builder.

No. Raze has the deepest track record with software, SaaS, and tech-enabled companies, but the real fit is a company whose brand or website has fallen behind the business and whose team values senior, direct execution.

AI Search Visibility is the content, citation, and technical work that helps systems such as ChatGPT, Perplexity, and Google's AI answers understand and cite your company. It matters because buyers increasingly ask those systems what to trust, compare, and buy before they visit a website.

Book a working session. You meet directly with the two people who would do the work. We look at where the company and site are now, tell you whether the fit is right, and recommend the smallest fixed scope that solves the actual problem. No pitch deck and no account manager.