Website Migration Services

Change the platform without losing what the website already earned.

Raze provides website migration services for companies changing a CMS, frontend framework, hosting architecture, or domain. We inventory the current system, design the destination, transfer content and functionality, preserve search signals, and validate the live launch.

  • 30-minute working session
  • Directly with Raze's founders
  • A clear next move

Map the migration before choosing the stack.

Share the current website, CMS, integrations, target platform, and reason for moving. We will identify the highest-risk dependencies before a 30-minute working session.

Migration scope is fixed after the routes, content types, assets, integrations, editorial workflows, and launch requirements are documented.

One migration plan for content, code, search, analytics, and launch.

Migration Services

What do website migration services include?

Website migration services cover the complete public system, not just files or page templates. The migration plan assigns a destination to every valuable route, content type, asset, integration, and publishing responsibility.

01

Website and dependency inventory

Raze inventories crawlable URLs, templates, content types, assets, scripts, forms, analytics, integrations, redirects, environments, and the undocumented behavior teams rely on.

  • URL inventory
  • Content audit
  • Integration map
  • Risk register
02

Destination architecture and content model

The target framework, CMS, route structure, component system, preview workflow, hosting model, and editorial responsibilities are defined against real source content.

  • Platform selection
  • Content modeling
  • Route architecture
  • Editorial workflow
03

Content, asset, and functionality migration

Raze transfers structured content and media, rebuilds templates and components, reconnects forms and services, and validates references instead of assuming a successful import equals a usable website.

  • Content migration
  • Asset transfer
  • Component rebuild
  • Integrations
04

SEO migration, launch, and monitoring

The launch includes URL mapping, permanent redirects, canonicals, metadata, schema, internal links, sitemap and robots outputs, analytics checks, live status validation, and post-launch crawl monitoring.

  • SEO migration
  • 301 redirects
  • Launch QA
  • Search monitoring
Selected Work

Digital systems planned, built, and launched by Raze.

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Migration Risks

Five things a page export does not preserve.

Migration risk hides in dependencies the visible sitemap does not show: legacy URLs, embedded forms, scripts, taxonomy pages, analytics events, CMS references, and editorial workarounds.

The visible pages are not the whole site

Taxonomy routes, assets, pagination, old campaign URLs, localized paths, and indexed CMS output can all carry traffic or links.

Content structure changes during export

Rich text, references, nested fields, author data, SEO fields, and reusable blocks rarely map cleanly between two content systems.

Integrations fail outside the page builder

Forms, analytics, consent, CRM routing, search, personalization, and scripts need owners and acceptance tests in the destination.

Redirects are treated as the entire SEO plan

Search continuity also depends on canonicals, internal links, metadata, structured data, rendered content, sitemap membership, and correct status codes.

The launch plan starts after development

DNS, cache behavior, monitoring, rollback, editor access, production content, and verification should be designed before the destination is considered finished.

Migration Process

Inventory, architecture, transfer, validation.

Inventory precedes architecture, and architecture precedes implementation. That order turns migration from a rushed rebuild into a testable transfer plan.

01

Inventory the source

Crawl the public site, inspect the CMS and code, export content samples, map integrations, review analytics and search data, and document hidden dependencies.

02

Design the destination

Define the route map, content model, components, CMS workflow, integrations, redirect rules, deployment architecture, acceptance tests, and rollback conditions.

03

Migrate and validate

Build the destination, transform content and assets, reconnect functionality, compare source and destination records, and test production-shaped data before launch.

04

Launch and monitor

Deploy, verify the canonical domain, test redirects and critical journeys, submit the sitemap, inspect crawl and analytics data, and resolve live-only failures.

The migration is complete when the destination works for visitors, editors, search engines, analytics, and the team maintaining it. A successful import alone is not a finished migration.

Migration Facts

What Google says a site move requires.

Google documents site moves as a sequence of preparation, URL mapping, permanent redirects, monitoring, and continued verification rather than a one-time deployment.

Prepare a URL map before redirecting

Google recommends listing old URLs, mapping them to destination URLs, updating canonicals and internal links, and preparing the new sitemap before the move starts.

Source: Google Search Central

Use server-side permanent redirects

Google recommends server-side permanent redirects such as 301 or 308 when URLs change and advises sending each old URL directly to its relevant final destination.

Source: Google Search Central

Expect temporary ranking movement

Google states that significant site changes can cause temporary ranking fluctuations while pages are recrawled and reindexed, which is why post-launch monitoring is part of the migration.

Source: Google Search Central
What Ships

What a controlled website migration delivers.

The output is a working destination website plus the route map, content model, redirect behavior, validation record, and launch monitoring needed to operate it safely.

Source

Full inventory

Routes, content, assets, integrations, search signals, analytics, and editorial behavior documented before the build.

Destination

One architecture

Routes, content models, components, CMS responsibilities, integrations, and deployment rules designed together.

Search

URL-level plan

Every valuable source URL is retained, redirected to a relevant destination, or deliberately retired with the correct response.

Launch

Live validation

Critical routes, forms, analytics, status codes, canonicals, metadata, schema, sitemaps, and crawl behavior checked in production.

Best Fit

When should a company hire a website migration agency?

The hub covers broad website migration intent. Platform-specific buyers should use the linked WordPress, Webflow, Next.js, and Sanity migration services.

01

Teams replacing a limiting CMS or framework

The current platform slows publishing, integration, experimentation, performance, or engineering enough that the operating cost now exceeds the migration cost.

02

Companies with search or content equity to protect

The site already has valuable rankings, backlinks, content, analytics history, or conversion paths that cannot be casually recreated after launch.

03

Organizations ready to define ownership

A durable migration needs decisions about who owns content models, code, deployments, redirects, integrations, and post-launch maintenance.

Straight from the founders and CMOs.

I've worked with a lot of designers. Edin and Mergim are the only ones who never made me trade speed for quality. They shipped across GrowthX and our client work and never once became the bottleneck.

Jason Gong, VP GTM

GrowthX

We needed Docket to look like an AI company you'd trust, not another startup with a gradient and a promise. Raze got us there fast, stayed direct, and never let the project wander.

Arun Lal, SVP of Marketing

Docket AI

Edin and Mergim ran Emotive's marketing site for years. Not a one-off project, the actual site. It always looked a step ahead of where the company actually was, which is exactly what you want your website doing.

Brian Zatulove, CEO

Emotive

Raze rebuilt our site and it was the rare project where I never had to chase anyone. They understood the technical side, sweated the details, and shipped before I expected it.

Ty Magnin, CEO

Animalz

Migration FAQs

Website migration questions, answered directly.

Direct answers about website and CMS migration scope, SEO, redirects, content, analytics, timing, cost, and platform selection.

Website migration services move a public website from one CMS, framework, hosting setup, or domain to another while preserving the content, functionality, search signals, analytics, and editorial workflows the business still needs. Raze covers discovery, destination architecture, content and asset transfer, component development, integrations, SEO migration, launch, and monitoring.

A migration changes the underlying platform, content system, hosting, framework, domain, or route architecture. A redesign changes the message, structure, visual experience, and conversion path. They can happen together, but separating the two scopes makes risk, timeline, and acceptance criteria clearer.

Raze inventories indexed and linked URLs, preserves useful routes where possible, maps permanent redirects, rebuilds titles and descriptions, validates canonicals and structured data, updates internal links, generates sitemap and robots outputs, checks rendered content and status codes, and monitors the live crawl after launch.

Every valuable old URL needs an explicit decision, but not every URL should redirect. Equivalent or consolidated content should use a relevant permanent redirect. Removed content with no replacement should return an accurate 404 or 410 rather than redirecting every old page to the homepage.

Yes. Raze maps source content types and fields to the destination model, transforms rich text and references, transfers assets, validates record counts and required fields, and flags content that needs manual review. The exact method depends on the source CMS and destination architecture.

Timeline depends on unique templates, content volume, source quality, integrations, design changes, destination CMS work, and launch complexity. Raze provides a fixed timeline after the route inventory, content model, functionality, and validation requirements are documented.

Cost depends on the number of unique templates, content and asset volume, transformation complexity, integrations, editorial requirements, SEO risk, and whether a redesign is included. Raze fixes the price after the source and destination are documented instead of pricing from a page count alone.

Raze currently offers focused services for WordPress to Next.js, Webflow to Next.js, and WordPress to Sanity migrations. The broader website migration service covers discovery, platform decisions, hybrid migrations, domain changes, and scopes that combine CMS, framework, content, or hosting changes.