Brand and category positioning
Choose this workstream when the market cannot tell what the company stands for, why it is different, or why a larger buyer should trust it.
- Brand strategy
- Visual identity
- Category positioning
- Sales narrative
B2B SaaS Design Agency
One B2B SaaS design partner. Four very different jobs.
Raze helps software companies work out what kind of design problem they actually have. Brand identity, marketing website, product UX/UI, or ongoing embedded support. This page maps the options so you can start in the right place.
- 30-minute working session
- Directly with Raze's founders
- A clear next move
Find the design problem worth fixing first.
Share the company, product, and current bottleneck. We will review all three before your 30-minute working session and tell you which workstream fits.
Trusted by software teams across brand identity, marketing websites, product UX/UI, and ongoing design execution.
Choose the Workstream
What does a B2B SaaS design agency work on?
B2B SaaS design covers several distinct jobs. Raze uses this page as the industry-level starting point, then scopes the work around one primary outcome.
SaaS marketing website
Choose this workstream when the product is credible but the public website fails to explain it, prove it, or move the buying committee toward a demo.
- Website strategy
- SaaS web design
- Development
- Demo conversion
SaaS product UX/UI
Choose this workstream when users struggle inside the product, critical workflows have accumulated friction, or the interface no longer scales with the product.
- Product UX/UI
- Workflow design
- Onboarding
- Design systems
Embedded senior design
Choose this workstream when brand, website, campaign, and technical priorities keep changing and the team needs the same senior people every month.
- Creative direction
- Weekly shipping
- Brand and web
- Technical execution
Find the Real Problem
Four design problems that often get mistaken for one another.
A weak sales story can look like a website problem. A weak product flow can look like a brand problem. The first job is separating them.
A positioning problem looks like a website problem
If the offer is still vague, a new interface will make the same unclear argument look more polished. Brand strategy has to lead.
A website problem looks like a product problem
The product may work well once buyers see it. If the marketing site never earns the demo, website strategy and conversion have to lead.
A product problem looks like a brand problem
A credible brand cannot rescue confusing onboarding, dense workflows, or an interface users struggle to operate. Product UX has to lead.
A capacity problem gets scoped as another project
When the queue keeps changing every week, repeated proposals and new project teams create more drag. Embedded support fits better.
Several problems may be real at once
Raze picks a primary workstream first, then sequences the others so brand, website, and product decisions stop contradicting one another.
How We Scope It
Diagnose first. Choose one primary workstream. Then ship it.
The engagement starts with the company and buyer journey, not a predetermined deliverable. The diagnosis decides which specialist service should lead.
Review the whole buyer journey
Look at the category story, brand signals, marketing website, demo path, product experience, and the team's ability to keep shipping.
Choose the primary workstream
Decide whether brand identity, SaaS web design, product UX/UI, or embedded execution owns the first measurable problem.
Run the focused engagement
Scope one sprint or ongoing engagement around the selected outcome instead of mixing every design need into one vague project.
Sequence the next constraint
After the first work ships, review what changed and whether the next constraint lives in the company story, website, product, or team capacity.
A B2B SaaS design agency should help identify the right design problem before it sells a deliverable. Raze scopes brand, website, product, and embedded work as separate disciplines with one shared view of the company.
Across the System
What changes when the right design discipline owns the problem.
The outcome depends on the workstream: clearer positioning, a stronger marketing website, easier product workflows, or sustained senior execution.
The right problem first
The team stops using website, brand, and product work as interchangeable fixes.
A clear workstream
Each engagement has one primary buyer, surface, and outcome instead of a generic design scope.
One senior team
Brand, website, and product decisions keep their context even when the work moves between disciplines.
Less duplicated work
The team fixes constraints in order instead of redesigning the same story across several surfaces at once.
Best Fit
Best for B2B SaaS teams that need senior range before they need more headcount.
Best for B2B software companies with a real product, complex buying journey, and uncertainty about which design investment should come first.
B2B software with a considered buying process
For companies selling products that require trust, comparison, internal approval, and more explanation than a self-serve utility.
More than one plausible design problem
For teams that can see issues across brand, website, and product but need a senior outside view on which constraint matters first.
Direct access to decision-makers
For founders, product leaders, and marketing leaders who can share the commercial context and make focused decisions quickly.
Straight from the founders and CMOs.
“I've worked with a lot of designers. Edin and Mergim are the only ones who never made me trade speed for quality. They shipped across GrowthX and our client work and never once became the bottleneck.”
Jason Gong, VP GTM
GrowthX
“We needed Docket to look like an AI company you'd trust, not another startup with a gradient and a promise. Raze got us there fast, stayed direct, and never let the project wander.”
Arun Lal, SVP of Marketing
Docket AI
“Edin and Mergim ran Emotive's marketing site for years. Not a one-off project, the actual site. It always looked a step ahead of where the company actually was, which is exactly what you want your website doing.”
Brian Zatulove, CEO
Emotive
“Raze rebuilt our site and it was the rare project where I never had to chase anyone. They understood the technical side, sweated the details, and shipped before I expected it.”
Ty Magnin, CEO
Animalz
B2B SaaS Design FAQs
How to choose between brand, website, product, and embedded design.
The things every client asks us on the first call.
A B2B SaaS design agency works across the design problems specific to software companies: category positioning, brand identity, marketing websites, product UX/UI, conversion paths, and the systems used to keep shipping. Raze treats these as separate workstreams and chooses one primary outcome before scoping the engagement.
Choose brand work when the market does not understand or trust the company. Choose website work when qualified buyers are not reaching the next step. Choose product UX/UI when users struggle after they enter the product. If all three keep changing, an Embedded Partner engagement may fit better.
No. This page is the industry-level starting point for B2B software companies. The paid scope resolves into a Brand Sprint, Website Sprint, combined sprint, product design scope, or Embedded Partner engagement.
It can, but Raze still sets one primary workstream and sequence. Brand and website already have a combined four-week sprint. Product UX/UI or ongoing cross-discipline work is scoped separately so the engagement does not become an undefined list of design requests.
It is best for established B2B software teams with a real product, a multi-step buying journey, and uncertainty about whether brand, website, product experience, or design capacity is the main constraint.
Deliverables can include positioning, website pages, product storytelling, interface design, prototypes, and a reusable design system. The final list depends on whether the immediate problem sits in your brand, marketing site, product, or across all three.
Hire one when your product has moved ahead of the way it looks and explains itself. Common triggers include a new category, a funding round, weak demo conversion, inconsistent design, or a website that no longer supports the sales process.
Yes. We can extend an established system, work alongside your designers, or take ownership of a defined project. We agree on decision makers and review points early so your team gets useful involvement without turning every screen into a committee exercise.
Yes. We can work across the marketing site and selected product journeys when both shape the same customer experience. The scope may cover one surface or both, depending on where the biggest trust or usability problem sits.
Timing depends on the number of pages, product flows, and stakeholders involved. A focused sprint moves faster than a full brand, website, and product engagement. We define the deliverables and review schedule before work starts.
Cost depends on whether you need a focused design sprint, a complete website, or ongoing help across brand and product. We scope the smallest engagement that can solve the actual problem, then price it before the project begins.