Raze is a website redesign agency for established companies whose current site no longer reflects the offer, earns enough trust, or turns attention into action. We combine website strategy, conversion copy, UX/UI design, and production development in one senior team.
Share the current website, what changed in the business, and where buyers get stuck. We will review the message, experience, and technical setup before a 30-minute working session.
Strategy, copy, design, and production code from the same two people.
Website redesign services should fix the business problem behind the old interface. Raze aligns the offer, page structure, conversion path, visual system, and production build before launch.
Raze reviews the existing message, navigation, conversion paths, analytics, search footprint, page inventory, and technical constraints before recommending a new structure.
The new sitemap, page hierarchy, and copy make the offer easier to understand, compare, trust, and act on. Every page earns a purpose and a next step.
Raze turns the approved message and structure into a responsive interface that reflects the current brand rather than decorating the old layout.
The redesign becomes a production website with accessible components, analytics, metadata, structured data, redirects where needed, performance checks, and live launch validation.
A redesign is justified when the current website is actively weakening comprehension, trust, conversion, maintenance, or search performance.
The company moved upmarket, added products, or changed category. The homepage still explains the older, smaller version.
Case studies, product detail, differentiation, and risk-reducing answers exist, but the page structure hides them.
The product looks more mature than the website selling it. Every sales conversation has to repair that first impression.
The component system, CMS, or page builder makes every new page slower and less consistent than the last.
The site earns attention, but unclear hierarchy and generic calls to action leave qualified visitors with no confident next move.
Raze audits the existing site before deciding what to preserve, rewrite, remove, or rebuild. That keeps useful equity while replacing the parts that stopped working.
Review the message, pages, analytics, search demand, integrations, technical setup, and the business changes the current site failed to absorb.
Lock the audience, positioning, sitemap, page goals, URL plan, proof requirements, and conversion paths before visual design begins.
Create the copy and wireframes, design the responsive system, then turn it into production code without a strategy-to-development handoff.
Test content, forms, analytics, metadata, structured data, redirects, performance, accessibility, and canonical URLs on the live domain.
A redesign should preserve useful URLs, content, and evidence while replacing the parts that no longer support the business. Raze documents that decision before the build starts.
A website redesign affects more than appearance. Search continuity, user experience, and accessibility all need explicit acceptance criteria.
Google recommends mapping old URLs to their new destinations, updating canonicals and internal links, and using server-side permanent redirects when URLs change.
Source: Google Search CentralGoogle defines Core Web Vitals around loading performance, interaction responsiveness, and visual stability. Raze checks those signals on the finished site instead of treating speed as a design claim.
Source: web.devThe Web Content Accessibility Guidelines provide testable recommendations for making web content more accessible. A redesign is the right time to address structural barriers.
Source: W3C Web Accessibility InitiativeThe redesign ships as a working website with clearer messaging, stronger proof, production code, and a measured launch plan.
$9,000
The homepage-first Website Sprint. Additional pages cost $1,500 each and are scoped before work begins.
2 people
The same senior designer and design engineer handle strategy, copy, interface, and development.
One URL plan
Every retained, replaced, merged, or removed page receives an explicit destination and launch treatment.
Production site
Responsive code, CMS integration, analytics, metadata, schema, launch checks, and source ownership.
This page serves general website redesign intent. Startups with a stage-specific redesign need can use the startup website redesign service instead.
The business, product, customer, or category changed enough that incremental page edits can no longer close the gap.
The site already gets qualified attention, but the message, proof, navigation, or calls to action are not turning it into enough conversations.
A focused redesign moves quickly when Raze can work directly with the person who owns the offer and approve decisions without a long committee.
“I've worked with a lot of designers. Edin and Mergim are the only ones who never made me trade speed for quality. They shipped across GrowthX and our client work and never once became the bottleneck.”
Jason Gong, VP GTM
GrowthX
“We needed Docket to look like an AI company you'd trust, not another startup with a gradient and a promise. Raze got us there fast, stayed direct, and never let the project wander.”
Arun Lal, SVP of Marketing
Docket AI
“Edin and Mergim ran Emotive's marketing site for years. Not a one-off project, the actual site. It always looked a step ahead of where the company actually was, which is exactly what you want your website doing.”
Brian Zatulove, CEO
Emotive
“Raze rebuilt our site and it was the rare project where I never had to chase anyone. They understood the technical side, sweated the details, and shipped before I expected it.”
Ty Magnin, CEO
Animalz
Direct answers about website redesign scope, price, timeline, SEO risk, content, development, and the difference between a redesign and a new website.
A website redesign agency improves an existing site's strategy, structure, message, user experience, visual design, conversion paths, and technical implementation. Raze audits the current website, decides what should be preserved or replaced, writes and designs the new experience, builds it in production code, and validates the live launch.
The Raze Website Sprint starts at $9,000 for a homepage-first redesign. Additional pages are $1,500 each. Page count, integrations, CMS work, migration requirements, and the total price are agreed before work begins.
A focused homepage redesign takes two weeks through the Raze Website Sprint. A larger multi-page redesign receives a fixed timeline after the page inventory, content, integrations, and migration requirements are documented.
A redesign can hurt search visibility when valuable URLs disappear, redirects are missing, internal links change carelessly, metadata is lost, or pages become harder to render and crawl. Raze inventories existing URLs and search signals, preserves useful routes where possible, maps necessary redirects, and validates canonicals, schema, sitemaps, status codes, and rendered content after launch.
Yes. Website strategy and conversion copy are part of the redesign because the interface cannot solve an unclear offer. Raze defines what each page must communicate, writes the page, then designs around the approved hierarchy and proof.
Yes. Raze handles strategy, copy, UX/UI design, and production development as one engagement. The default build is a custom Next.js website with the CMS and integrations selected for the actual editorial and technical requirements.
The website redesign agency service is the general option for established companies across industries. The startup website redesign service is narrower and focuses on stage changes such as moving from an early launch site to a credible growth-stage website. Both use the same audit-first process, but their buyer context and page requirements differ.
