Raze plans and delivers WordPress to Next.js migrations for companies that need a faster, more maintainable website without sacrificing search equity, published content, analytics, or the workflow their marketing team depends on.
Share your WordPress URL, current hosting, plugin dependencies, content volume, and the reason for moving. We will identify the highest-risk decisions before a 30-minute working session.
Strategy, design, content migration, Next.js engineering, technical SEO, and launch handled by the same senior team.
A WordPress to Next.js migration is not a theme conversion. It is a controlled transfer of routes, content, functionality, measurement, and editorial responsibility into a new production system.
We crawl every indexable URL and map posts, pages, media, taxonomies, custom post types, metadata, redirects, canonicals, forms, scripts, and plugin-owned functionality before deciding what moves.
Next.js is the application framework, not the content management system. We decide whether WordPress remains as a headless CMS or whether content moves to a different platform, then define the data and preview workflow around that choice.
The approved experience is rebuilt as maintainable components with server-rendered content, responsive behavior, accessible interactions, analytics, forms, CRM connections, and production hosting configured around the actual site.
We transfer content and assets, preserve or deliberately redirect URLs, recreate metadata and structured data, generate the sitemap, test internal links, and monitor the first production crawl after launch.
Most migration failures begin before development. The destination stack gets chosen before the team knows what WordPress is currently doing.
Category bases, attachment pages, pagination, custom post types, and plugin routes can all be indexed. A visual sitemap does not reveal the full migration surface.
Forms, search, redirects, gated downloads, related content, multilingual routing, and CRM handoffs often live inside plugins. None of that moves automatically with the design.
Posts are easy to export. Featured media, authors, categories, internal links, reusable blocks, SEO fields, and custom relationships are where migration scripts need deliberate mapping.
A technical upgrade fails commercially if marketers lose previews, drafts, structured fields, scheduling, or the ability to create a page without an engineer.
Redirects matter, but so do canonicals, metadata, structured data, internal links, sitemap membership, robots rules, rendered content, status codes, and post-launch crawl behavior.
Inventory first, architecture second, implementation third. The launch plan is built alongside the new site instead of being improvised at the end.
Crawl the public site, inspect WordPress content types and APIs, list plugins and integrations, capture analytics benchmarks, and identify every route or workflow that needs a destination.
Choose the CMS model, specify Next.js routes and rendering behavior, map old fields to new fields, document redirect rules, and agree what is retained, consolidated, rebuilt, or retired.
Develop the component system and integrations while migration scripts normalize content, download assets, rewrite internal references, and preserve authorship, dates, slugs, and SEO data.
Compare route inventories, crawl the staging build, test forms and analytics, validate structured data, review mobile behavior, and rehearse the DNS, hosting, cache, and rollback sequence.
Deploy the Next.js site, verify production headers and redirects, submit the canonical sitemap, watch indexing and crawl errors, and resolve launch-only issues against live evidence.
A WordPress migration is complete when the new site is publishable, measurable, crawlable, and maintainable, not when the homepage looks finished.
These are implementation constraints from the official WordPress and Next.js documentation. They are why content, redirects, and metadata are treated as first-class migration work.
The WordPress REST API defines endpoints for posts, pages, revisions, categories, tags, taxonomies, media, users, post types, settings, themes, and other resources. A complete migration has to decide which of those resources still matter.
Source: WordPress REST API referenceNext.js can define source and destination patterns in next.config.js. Permanent redirects use HTTP 308, which tells clients and search engines to cache the redirect while preserving the request method.
Source: Next.js redirects documentationNext.js supports static or dynamic metadata plus file conventions for robots.txt, sitemap.xml, Open Graph images, Twitter images, favicons, and icons. Those outputs still need to be mapped and verified during migration.
Source: Next.js metadata documentationThe deliverable is a production Next.js website with a documented content model, verified URL behavior, working integrations, and a rollback-aware launch plan.
URL by URL
Every indexable WordPress URL is preserved, redirected, consolidated, or intentionally retired with an explicit status.
Mapped
Posts, pages, media, authors, taxonomies, fields, and relationships have documented destinations.
Rebuilt
Metadata, canonicals, structured data, internal links, robots rules, and sitemap generation ship with the new site.
Production code
The company owns the Next.js codebase, deployment configuration, migration logic, and technical documentation.
Best for teams moving because WordPress has become hard to maintain, slow to change, difficult to govern, or disconnected from the rest of the product stack.
The site relies on a brittle theme, an opaque builder, overlapping plugins, or specialist maintenance for changes the marketing team should be able to make safely.
The next version needs shared authentication, product data, experiments, CRM logic, localization, account-aware experiences, or engineering patterns that no longer fit the current WordPress build.
Performance budgets, structured content, testable components, deployment previews, version control, and explicit ownership now matter more than retaining the current theme and plugin model.
“I've worked with a lot of designers. Edin and Mergim are the only ones who never made me trade speed for quality. They shipped across GrowthX and our client work and never once became the bottleneck.”
Jason Gong, VP GTM
GrowthX
“We needed Docket to look like an AI company you'd trust, not another startup with a gradient and a promise. Raze got us there fast, stayed direct, and never let the project wander.”
Arun Lal, SVP of Marketing
Docket AI
“Edin and Mergim ran Emotive's marketing site for years. Not a one-off project, the actual site. It always looked a step ahead of where the company actually was, which is exactly what you want your website doing.”
Brian Zatulove, CEO
Emotive
“Raze rebuilt our site and it was the rare project where I never had to chase anyone. They understood the technical side, sweated the details, and shipped before I expected it.”
Ty Magnin, CEO
Animalz
Direct answers to the questions buyers ask when evaluating a WordPress to Next.js migration agency, architecture, scope, search risk, timeline, and cost.
A WordPress to Next.js migration moves a website's front end from a WordPress theme or page builder into a Next.js application. It also maps content, media, URLs, metadata, forms, analytics, integrations, redirects, and editorial workflows so the new website can replace the old one without discarding its operational or search value.
Yes. WordPress can remain as a headless CMS while Next.js renders the public website. That option preserves a familiar editor but still requires API design, previews, caching, image handling, draft behavior, custom-field mapping, and a clear boundary between WordPress and the Next.js application.
Not by itself. Next.js is a framework for building the website application, while WordPress also provides content management. A complete WordPress replacement therefore needs a CMS decision. The content can remain in headless WordPress or move to Sanity, Contentful, another headless CMS, or a repository-based system.
Any platform migration can affect organic visibility because URLs, rendered HTML, internal links, metadata, canonicals, structured data, performance, and crawl behavior may change. Risk is reduced by benchmarking the current site, mapping every indexable URL, validating staging, using permanent redirects where necessary, and monitoring production after launch.
Raze inventories the WordPress REST API, database exports, custom fields, taxonomies, and media library, then maps each source field to the destination content model. Migration scripts normalize HTML, preserve slugs and dates, transfer assets, recreate relationships, and produce exception reports for content that needs manual review.
Plugins do not transfer into Next.js. Each plugin is classified by the function it provides, such as forms, redirects, SEO fields, search, localization, caching, memberships, or CRM integration. That function is then rebuilt, replaced with a supported service, retained behind an API, or deliberately removed.
Timing depends on route count, content types, custom fields, plugin dependencies, design changes, integrations, localization, and CMS choice. Raze audits those variables before proposing a fixed implementation schedule. A marketing site with one content model is materially different from a multilingual publication or WooCommerce system.
Cost depends on the number of unique templates, content volume, migration complexity, design scope, integrations, and editorial requirements. Raze scopes the complete migration before work begins, separates required work from optional redesign work, and fixes the price against the agreed route and functionality inventory.
Tell us what you need. We will review the context and come to the session with a clear recommendation.
WordPress to Next.js Migration Service
